A look at Instagram’s logo and you know it is about pictures. That is exactly how logos should be.
Your Business’ Logo is as impactful as its name. Thus it is important that the logo is not just an image but speaks stories.
So as you hop into the entrepreneurship bandwagon, make sure that you put in enough time and effort, employ graphic designers if needed and make sure your logo is more than just an image, it is an identity that will last forever.
So here are some quick tips to make sure you design a successful logo:
Observe other logos and get inspired:
While you design your own logo, it is advantageous if you observe how other successful businesses are using their logos as not just identities but even as value additions to the brand.
For example, Nike’s just do it is just the push a sportsman needs to remember.
Study your audience:
Your logo is something that is going to appear on all of your products and thus, it is essential that your audience likes it and relates to it.
For example, consumers would pay a premium to have Nike’s “Just Do It” on their sportswear.
So, if you are into making and selling organic soaps, having a tree as your logo would also add value to your customer as they remember about the quality of the product every time they see it.
Choose the right colours and fonts:
If you study the world’s biggest fast food brands, from PepsiCo to Coca Cola and even McDonalds, they all have red in their logo. Reds are said to grab attention.
At the same time, brands like Starbucks and Bisleri use Green which denotes a sense of trust and loyalty.
Similarly, the font you choose also plays a great role with how the audience recognizes your brand.
Disney’s font just means that it is all about fairytales!
Thus, it is important that you choose colors and fonts which denote the elements that you want to touch upon.
Tell a story:
While your logo is just a vector image, make sure that it also tells a story.
Amul’s mascot who is often seen spreading butter on toast wearing a school uniform is very rightly placed as to how it could be a product that kids love and had for breakfast.
Similarly, make sure that even your logo is all about storytelling and connecting with your users.
While you design your logo it will go through major changes until a final version is reached, that is impactful and original and stick with you and your brand for eternity.
If you are wondering about the technicalities of logo designing, here is another blog to make life easier!
To make the entire process even easier, you can hire the services of one of the graphic designers listed on Skill2Gether.in and support one another!
Skill2Gether.in is one such platform that lets you list your products, services and training and find other people who share the same interests as you and motivate each other in this journey of entrepreneurship.
So go on, call on 7722015566 or email to email@example.com and connect with us right away!